Social Media Public Relations Course
Special Offer
Sign Up For Class before May 4 and pay only $3,080.
Your gain:
Want to turn your passion for social media into a career? Whether you are completely new to digital marketing or you have been tinkering with social media platforms for your own business, you have come to the right place.
This four-week program will prepare you with the skills and tools needed to grow an engaging social community. You will receive branding, content, audience growth, marketing, product creation, and sales systems that will run the entirety of your business.
You will also receive the confidence, clarity, and a 1-year action plan for growing your business in the digital economy. This does take time. But you will receive the success I had after 4 years in a fraction of that time.
~ Building a social media strategy
~ Setting social goals
~ Structuring your social media calendar
~ Developing a niche of your own
~ Listening and moniteribg
~ Creating a content strategy and developing content
~ Knowing how to influence your market
Applied Learning Project
Throughout the program, you will get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically, such as:
* Doing a brand exercise for your business
* Creating posts on LinkedIn and Instagram
* Creating a content calendar
By the end, you will have a project-based portfolio you can demonstrate to recruiters, potential employers, or clients to help land the job!
PR + Social Media in Action
The course is priced at $3,680 and is part of WorkBodyLife's Digital Marketing program, and includes four courses. After completing the entire program, you can gain skills (portfolio-ready projects) that will help your company flourish in an increasingly competitive marketplace. You will be equipped with the skills needed to identify, anticipate, maintain, and satisfy customer needs and wants. Learn to create interest and demand for a business product or service and help companies build and maintain relationships with their clients and customers.
Requirements
Online application
Statement of purpose (500-1000 words): Identify your educational goals and expectations from the program.
Skills You'll Gain
Social Media Marketing
Brand Management
Public Relations
Digital Marketing
What you'll learn
Understand what public relations is and the value it brings to your brand or organization.
Understand everything about Social Media Marketing!
Optimize your LinkedIn profile.
Further, expand your reach with SEO and content marketing.
Produce professional public relations materials such as press releases, social media content, and influencer lists for your professional portfolio.
Understand how mass media works how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Receive professional-level training.
Demonstrate your proficiency in portfolio-ready projects.
Develop effective social media posts and create a strong social media brand presence.
How to use PR to increase traffic to your website.
How to generate your own media stories.
Me
My name is Yasu Maskay, and I am a serial entrepreneur with over 15 years of experience in the Digital Marketing industry.
During this time, I've spearheaded notable campaigns with leading brands, including Wix.com, Saje Natural Wellness, and DHC USA Inc. among bootstrapped E-Commerce brands.
I now help brand founders grow their brands to 8 figures by creating profitable relationships with influencers and creators. On the personal front, I am a human optimization and bio-hacking enthusiast. I am passionate about holistic growth and development.
On a lighter note, I also dabble in natural health remedies.
And also a founder of Mathiue, Probiotic Essential Oil.
Courses
Course Series Part 1: Public Relations and Social Media
This specialization is ideal for someone interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company's reputation.
You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. You will emerge from this specialization with several portfolio pieces, including a media contact list, press release, and pitch.
Course Series Part 2: Working with the Media
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Understand strategy in media relations.
Identify social media influencers that align with your brand or organization.
Course Series Part 3: Strategy For Success
Create strategy documents, including content calendars, analytics reports, and strategic plans.
Apply organizational branding and strategic plans to the construction of social media messages.
Identify and explain the best practices for producing professional social media content.
Identify the major metrics used in determining social media communication effectiveness
Course Series Part 3: Strategy For Success
Create strategy documents, including content calendars, analytics reports, and strategic plans.
Apply organizational branding and strategic plans to the construction of social media messages.
Identify and explain the best practices for producing professional social media content.
Identify the major metrics used in determining social media communication effectiveness
Course Series Part 4: Planning Your Future
From here, you are then guided through the steps to batch creating monthly social media content shaped around Public Relations Principles, from image capturing, content writing and scheduling.
What you'll learn
Understand the importance of structuring your social media presence around Public Relations Principles.
Learn how to fit Public Relations Principles into your social media content creation.
Learn the steps to break down the content creation process and batch-create your monthly content in advance.
Understand why bringing back your social media management in-house is trending.
Learn essential tools of social media etiquette.
Understand tools to leverage from your staff as your ambassadors with image collection.
Learn the skills to teach your staff the basics of social media photography and content using a mini interview as a template.
Understand the process of capturing 'opportunity' content moments to assist with the end-of-the-month batch-creating process.
Learn how to build an authentic brand
"Love Who You Create."
